Health Care Providers—Especially Hospitals—Are Paying Attention to this Demographic

(By Gerry Hafer for Good Sense News)

Call them the meat in the sandwich, the volumes between the bookends, or the pages between the covers of the book, but when it comes to healthcare, the generation the popular media calls the “millennials” (often referred to as Generation Y) is solidly in the middle of what is shaping up to be America’s Healthcare System. Millennials, loosely defined as those having birth dates from the early 1980s to the early 2000s, have a wide range of responsibility for the health and well-being of not only themselves, but their children and their parents as well. In fact, according to conclusions drawn by Millennial Marketing, the site that tracks and reports on developing Millennial consumer and marketing trends, health issues and health care are likely to be the single biggest issue of their lives. Continue reading article here…

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