PhRMA new ad criticizing insurers and pharmacy benefit managers

A new ad from PhRMA, the powerful trade lobby for the drug industry, is out criticizing insurers and pharmacy benefit managers for changing how they process the copay coupons issued by drugmakers. Since last year, PhRMA has run an ad campaign it dubbed “Let’s Talk About Cost,” aiming to highlight the role of other players in determining the price consumers pay out of pocket for their drugs. Read article here…

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