(By Shefali Luthra for Kaiser Health News)
The scene is shadowy, and the background music foreboding. On the TV screen, a stream of beleaguered humans stand in an unending line.
“If you’re waiting patiently for a liver transplant, it could cost you your life,” warns the narrator.
One man pulls another out of the queue, signaling an escape. Both smile.
Is this a dystopian video game? Gritty drama? Neither. It is a commercial for the living-donor liver transplant center at the University of Pittsburgh Medical Center, an academic hospital embroiled in a high-profile battle with the region’s dominant health plan and now making a play to a national audience. Continue reading article here…
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