Consumers less likely to take a drug when its price is included in ads, study finds

(By Alia Paavola for Becker’s Hospital Review)

When prices were included in television advertisements for higher-cost drugs, consumers were less likely to ask their physicians about the drug, less likely to research the drug online and less likely to take the drug, according to a consumer behavior study published in JAMA Internal Medicine.  Continue reading article here…

Notice: The link provided above connects readers to the full content of the posted article. The URL (internet address) for this link is valid on the posted date; medicarereport.org cannot guarantee the duration of the link’s validity. Also, the opinions expressed in these postings are the viewpoints of the original source and are not explicitly endorsed by AMAC, Inc.; the AMAC Foundation, Inc.; or medicarereport.org.