Senator accuses Medicare Advantage marketers of ‘race to the bottom’

Eileen Cook January 25, 2024January 25, 2024 CMS, medicare, Medicare Advantage, Medicare Advantage Marketing, Medicare Annual Enrollment, Medicare Part D, Older Adults

(By Rylee Wilson for Becker’s Hospital Review)

Medicare Advantage’s annual enrollment period is over, but the marketing tactics used to sell older adults on the plans are still under scrutiny in Washington.

Sen. Ron Wyden, chair of the Senate Finance Committee and a frequent critic of MA marketing, penned a letter to the CEOs of five third-party marketing services Jan. 11, seeking information on how the companies use insurance agents and lead generators to reach older adults. Continue reading here…

Notice: The link provided above connects readers to the full content of the posted article. The URL (internet address) for this link is valid on the posted date; medicarereport.org cannot guarantee the duration of the link’s validity. Also, the opinions expressed in these postings are the viewpoints of the original source and are not explicitly endorsed by AMAC, Inc.; the AMAC Foundation, Inc.; or medicarereport.org.