Health insurance TV ads are they worth it?

In a study conducted by University of Chicago Economics suggests that health insurers may be wasting their money on TV ads. The research sought to examine the widely held assumption that insurers benefit from money they spend on TV advertising.  However, the study found while TV ads can help boost enrollment for an insurer, the gains may not be great enough to offset the cost of the ad campaign. Read article here…

Notice: The link provided above connects readers to the full content of the posted article. The URL (internet address) for this link is valid on the posted date; medicarereport.org cannot guarantee the duration of the link’s validity. Also, the opinions expressed in these postings are the viewpoints of the original source and are not explicitly endorsed by AMAC, Inc.; the AMAC Foundation, Inc.; or medicarereport.org.