Insurers fall short on digital experience: 3 things to know

(By Rylee Wilson for Becker’s Hospital Review)

Health insurance lags behind other industries when it comes to customers’ experiences with digital platforms, according to a report from J.D. Power.

Around a third of insurers’ apps and websites failed on basic functions as defined by J.D. Power, including digital functionality, organization and visual appeal. Continue reading here…

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