All that pharmaceutical advertising may be a ‘mixed bag,’ after all

(By Ed Silverman for STAT)

Amid the ongoing debate over the wisdom of pharmaceutical advertising, a new analysis suggests that doctors agree more often than not to write prescriptions for patients who have seen drug ads. At the same time, however, the analysis also found that only 1 in 10 consumers were moved by such advertising to ask a doctor for a prescription. Continue reading article here……

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